A unique window dressing to transport users at the Monnier HQ Paris into the Coach clouds to launch the new light and fluffy colorways for the Coach Pillow bag.
Monnier only has an office space in Paris and doesn't have a store to walk into. As a result, they were keen to drive people walking past the office window to their online store. Working with their key brand partner, Coach, they were keen to show off the new colorway launch with an eye-catching AR experience.
As a result, the campaign, which was up for a few weeks, led 300 people to click through to the website to look at the product. This is important as this is key data they haven't been able to capture before and can now track. Learning from this, we want to focus on creating user interest in scanning these interactive campaigns, which will drive people through to our customers' websites. Focusing on user value is key to creating these experiences with purpose.
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