An AR app to lower the barrier to entry for creating catwalks through digitally augmented wearables, while also giving attendees access to wear the garments beyond the show and find out more information.
The problem was, firstly, the cost of producing physical garments was always high (6 garments cost £18k). They wanted to open up opportunities for smaller creators to create garments for catwalks. By making an AR app, they wanted to open this opportunity so digital-first creators could get onto the catwalk and show off their abilities.
We launched 12 garment collections, showing off a range of design and technical skills. The app concept was proven and is now being pushed forward for stage two, where we look to improve the power and launch new use cases.
.svg)
